Shigesato Itoi

Shigesato Itoi (糸井 重里, Itoi Shigesato; born November 10, 1948) is a Japanese copywriter, essayist, lyricist, game designer, and actor. Itoi is the editor-in-chief of his website and company Hobo Nikkan Itoi Shinbun ("Almost Daily Itoi Newspaper"). He is best known outside Japan for his work on Nintendo's Mother series of games, as well as his self-titled bass fishing video game.